Do less, Not More

Posted: 2007-02-07 13:19:58

Getting Real, a book by 37signals.

It’s something that I have been thinking about for a while now… Will doing more work move projects like DeveloperSide.NET and DynamicSide.NET ahead?

Over time, with lots of mistakes, I have come to the conclusion that the answer to that question is “no”.

Doing more work will only make things more complicated, and will not increase the user-base. It’s all about ease-of-use, simplicity, and getting the end-users involved in the process [of working on the project] — that makes a project truly successful these days. [a hint of whats to come for]

80%-90% of the project time is spent working on 10-20% of the features. And it’s just not worth it, it makes the project too complicated, and does not particularly give you any returns.

Do the basics, and forget the rest. You do not need to match a competing project’s feature set. Just make it easy to use for the client, and let your competition self-destruct in complexity…

Here is an example… Take a look at the other dynamic dns providers. Setup an account, and try to figure out what that mess on your screen is. Now look at the DNS menu of, pretty simple, right?