Tag Archives: FUD

Why Microsoft Needs Yahoo…

I was reading the comments in this article today and could not resist observing (once more) how bloggers and anonymous commenters love to pretend they know Microsoft’s business better then Microsoft *knows it itself*.

I think the real question here is why has Microsoft been unsuccessful in dominating this area of [internet search] business. Right? After all, this is what everyone agrees on — that Microsoft has failed here.

But have they?…

If you take the time to try Live Search, you’ll know it’s just as good as Google Search.

The problem here is not with better algorithms or a bigger database, but rather with consumer perception.

Consumers *have* made up their minds (< one of a thousand examples) that Google is king of internet search. And any decent marketer will tell you that once a consumer has made up his mind, it is impossible to change his notion from that point forward.

*It is that simple.*

Live Search can never compete with Google Search directly.

The above is a failed strategy. It’s just like Google Knol trying to compete with Wikipedia (fail!). It’s just not going to happen unless they are prepared to spend 100s of millions on marketing and the next 10 years slowly leaching away at the user base of whoever is #1.

There are only two ways Microsoft can win market share here: buy another major Search company such as Yahoo (to get their users and brand), or compete with Google search on different attributes.

And this is exactly what they have been trying to do, as everything else is a dead end. And of course with some creative marketing thrown in, they can attack Google on all fronts.

Update: Just take a look a Bing! Fantastic strategy on their part. Rebranding (of Live Search) and marketing at work creating a clean slate in the consumer’s mind.

Bing

Bing is a search engine that finds and organizes the answers you need so you can make faster, more informed decisions.

vs. Google

Enables users to search the Web, Usenet, and images. Features include PageRank, caching and translation of results, and an option to find similar pages.

Ubuntu Concedes Defeat, Canonical Throws in The Towel

While it’s not quite as dramatic as the title might suggest…

It is true. As it was a year ago, and still is today.

The success of Ubuntu Linux and Canonical is only one part truth… If success = being popular.

If you take your news from digg.com, cnet, or any other tech friendly site on the net, you will read one thing over and over again, every day of the year: Ubuntu is taking over the world, Vista does not work, and Microsoft is dying.

The facts are that 1) Ubuntu Linux is another popular linux distribution (at the head of a long line of distros that have seen their peaks), 2) Vista is the best OS so far, works well, and is a major seller, and 3) Microsoft revenues have been trending upward for as long as I can remember.

Consider also the facts that digg.com (net’s biggest anti-MS site) makes all its money from a Microsoft partnership [after Google dropped them], and that Ubuntu Linux is purely a product of Corporate sponsorship and development … and what do you have left?

It’s not “reality” because reality is not something that the pressure groups of self agendas can handle, and neither is the truth.

The truth is that 1) some people feel the need to be part of a group that needs to constantly reassure one another that “their way is the best way” and 2) tech sites need to drive traffic to generate ad revenues by spreading fear, uncertainty, and distrust.

Just today I was reading on a tech site how Canonical’s revenues are in the stratosphere. Right! Lets see…

This is the same day Shuttleworth goes on to claim that Canonical is not cash positive (they are spending more than they are taking in) and it will take another 5 years of funding [Source]… At only a 10 million a year burn rate.

In other news, there is no money to be made on desktop linux, but that’s okay, because everyone already new that. Hindsight is always 20/20.

Both Sides Play Dirty. Linux and Microsoft.

My favorite FUD recipe, it’s delicious:

1) Create a completely misleading title.

2) Make a mountain out of a molehill.

3) Proclaim insider knowledge not possessed by more experienced individuals.

4) Carefully craft statements based on false premisses.

5) Spread the FUD around and bake @ 350.

And whatever you do, DO NOT ADD FACTS, Facts, facts!

Typical Linux FUD Campaign towards Microsoft.

An Exercise for the Reader: Take a look at any of the major Linux friendly sites around the net and see if you can spot a pattern.

The typical day revolves around crying wolf, proclaiming Linux the winner of every battle, and screaming FUD at anything and everything Microsoft does.

It’s almost like watching under-developed, spoiled children running around, screaming, constantly trying to evoke attention and reassurance within their group.

Paris Hilton (and friends) come to mind here.

Lets take a look at the current round of FUD [Fear, Uncertainty, and Doubt]…

Tactic #1.

Virtualize Windows on Linux? Microsoft Says No Way!

Create a completely misleading title.

Microsoft made no such statements…

“We haven’t seen significant demand [from enterprise-level customers] for Linux applications on the desktop or for desktop virtualization on top of Linux,” — Sam Ramji, Director Platform Technology Strategy, Microsoft

Little to no demand for Windows virtualization under Linux from enterprise-level customers does not translate to anything remotely close to what the author will have you believe.

Tactic #2.

However, one has to wonder why Microsoft is blowing off the enthusiast community…

Make a mountain out of a non-existent molehill.

The referred to community is not the sort that goes out purchasing copies of Windows to run under Linux. They either violate the EULA terms of existing copies or revert to their roots: stealing a fresh (virus and backdoor infected) copy of Windows from The Pirate Bay.

Microsoft is in business to make money, and will allocate resources to the market segment where there are profits to be made. Pleasing a community that never buys anything, that spits on them, that provides no benefit, and drains resources *does nothing* and efforts are better focused elsewhere.

Tactic #3.

I think the decision to refuse to support virtualized Vista and XP on Linux will hurt Microsoft in both the short and long term.

Proclamation of knowledge not possessed by others.

Microsoft is not run by morons. Talent is everywhere, and not just at Google.

Again, the author does not clarify what “support” is referring to exactly, but if there was a decision made, you can be sure that more knowledgeable and experienced individuals have worked it out.

Tactic #4.

I like Windows Vista (and XP), but I want to use Linux, too. And, I want to run the operating systems I prefer the way I want to. Microsoft’s decision to refuse to support virtualization on Linux makes it harder for me to do things the way I want – and I’m not happy. By refusing to support virtualization on Linux, Microsoft is basically telling users, “it’s our way or the highway.”

Carefully craft statements based on false premisses… Leaving just enough room to backpedal out of certain assertions in the future.

You can run just about any version of Windows as a guest OS under a Linux or Debain based host with VMWare, Xen, QEMU, etc. Paid customers are provided support from the VM vendor.

Tactic #5.

Somebody needs to remind Microsoft that it’s no longer alone on the desktop – and it can’t bully users like it used to. Somebody (namely me) just did. Is anybody in Redmond listening?

Pretend you have fallen, and can’t get up. Your target has pushed you down the stairs. Threaten to sue!

Please clarify what exactly it is that you believe Microsoft owes you?

It’s not enough that you get to steal their products, but now they also need to provide support for you to run Windows under Linux.

Remember what I said about the problems of having to cater to the vocal sub-category of the Linux home user-base? They never stop complaining, no matter what you do. Ubuntu comes to mind here.

The OS is a tool to be used, not a way of life.